H&M, also known as Hennes & Mauritz, is a global fashion brand that has become synonymous with affordable and stylish clothing. Founded in 1947 by Erling Persson in Västerås, Sweden, the brand has grown from a single women's wear store to a worldwide phenomenon with thousands of stores across the globe.

The Humble Beginnings

Erling Persson's journey began with a single store named "Hennes," which means "hers" in Swedish. The store initially focused on selling women's clothing. However, in 1968, Persson acquired Mauritz Widforss, a hunting and fishing equipment store, which led to the addition of men's and children's clothing to the product line. This acquisition marked the birth of the H&M brand as we know it today.

Global Expansion

In 1964, H&M opened its first store outside of Sweden in Norway, followed by the United Kingdom in 1976. The brand continued to expand across Europe and eventually reached the United States in 2000. Today, H&M operates in over 74 countries, making it one of the largest fashion retailers in the world.

Sustainability and Innovation

H&M has been at the forefront of sustainable fashion, with initiatives aimed at reducing the environmental impact of its products. The brand has introduced collections made from organic and recycled materials, and has committed to becoming 100% circular and climate positive by 2030. H&M also promotes recycling through its garment collecting program, encouraging customers to bring in old clothing for recycling.

Stylish and Affordable Fashion

H&M is known for its ability to offer trendy and affordable fashion. The brand collaborates with high-profile designers and celebrities to create exclusive collections that are accessible to a wide audience. Whether you're looking for everyday basics or high-fashion pieces, H&M has something for everyone.

For those interested in exploring the latest products from H&M, you can check out this comprehensive spreadsheet

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